Mini Babybel Announced as the Official Snack Cheese of Walt Disney World Resort, Disneyland Resort and Disney Cruise Line
If you’re a cheese lover then this is the day you’re been waiting for. Mini BabyBel has been named as the Official Snack Cheese of Walt Disney World Resort, Disneyland Resort and Disney Cruise Line. This opens the door for some pretty cool mutual advertising and marketing opportunities for both organizations.
As part of the alliance, Mini Babybel will be prominently featured at a quick-service window within the new Toy Story Land scheduled to open in 2018 at Disney’s Hollywood Studios in Florida.
“At Bel Brands USA, we are all about sharing smiles and we are delighted to bring that to life through our alliance with Disney,” said Francis Perrin, chief marketing officer of Bel Brands USA, makers of Mini Babybel cheese. “We believe Mini Babybel makes snack time an adventure in deliciousness for the whole family every day and now we can share that fun and great taste with even more families as they enjoy adventures of their own at Disney Parks.”
This all aligns with the opening of Toy Story Land and should be a wonderful addition to what promises to be one of the most popular lands in the Hollywood Studios.
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